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A good communication is built on an inert understanding of the prospects involved in the process. One must understand who they are communicating to. The way to differentiate the communication strategies is to understand your target audience鈥檚 comprehension level & likelihood to the responsiveness of a particular d on the due research you would do, you should decide the execution. To analyze the accumulated data, understand the requirements of the client and formulate an action plan to get an edge in the market is a skill which every communication strategist or manager or personnel must possess. After understanding the demographic or segment which is more responsive towards the content which you wish to communicate, the medium should be decided.
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Communication is a science which should be mastered under the tutelage of experts.

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